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Recently, the result of evaluation on typical cases of information applications of central enterprises for 2019 organized by the State Council and SASAC was released. The “cloud marketing platform based on mobile terminal and block chain” sent by CASIC was included.
It is reported that CASIC, as a military central enterprise, has been sticking to innovation-driven growth, pursuing high-quality development and actively implementing the information-based development strategy, showing its courage and vision as a forerunner in “cloud-based development” in China. The selected “cloud marketing” platform is the CASIC’s public service platform based on the CASICloud’s industrial Internet. It is a platform created with mobile terminal and block chain technologies and its construction and operation are based on the Internet mode, realizing “project initiation and approval, construction, operation and profit earning in the same year” and pushing marketing business to the “cloud” in an innovative mode.
According to the introduction of relevant responsible person of CASICloud, this project is used to build an online marketing ecosystem by orienting at the market, centering on marketing business, using technological innovations and focusing on users. By organically combining products, prices, channels, sales promotion, needs, costs, services and other enterprise resources and marketing methods, the platform has expanded the distribution channel; enlarged the target customer base; effectively encouraged the sales personnel; assisted the manufacturing enterprises in “clearing inventory, increasing profits and improving incomes of staff”; transformed the marketing mode and created an innovative commercial mode; realized marketization of the whole organization; promoted transformation and upgrading of manufacturing enterprises. With its functions gradually showing, it has become the “new hit” in the sales market.
As the first company to sign a contract on the CASIC’s platform, Nanjing AEROSUN-MORITA Environmental Protection S&T Co., Ltd. of Aerosun Corporation has become aware of the benefits of “cloud marketing” and deepened “cloud marketing” in its after-sales work.
In the past, the handing of customers’ products and orders by after-sales service personnel was only routine work. Once the problems were solved, the closed loop was formed. Currently, after-sales service personnel have become cloud sales personnel through the cloud marketing platform. They select the products needed by customers by using their advantages on their posts, that is, their understanding of customers’ needs of products, generate QR codes and finish transaction online with customers. This has greatly improved the quality and efficiency in the performance of contracts and moreover after-sales service personnel have become more active in providing services with higher quality.
Under the background of marketing by all, the staff has the motivation to deeply explore the needs of customers and will promote small statues of art, normal-temperature cups and other collaborative products released by the center of goods source on the platform while promoting more spares to the customers.
Aerospace Electrical Appliances is also one of the enterprises that have benefited from the “cloud marketing” platform. By actively using the CASICloud’s platform, Aerospace Electrical Appliances is constantly promoting the Internet-based new business mode, constantly expanding the distribution channel, actively innovating upon the development mode, and actively utilizing cloud marketing. With remarkable achievements realized in the hard battle of transformation of development mode, the amount of domestic orders of Aerospace Electrical Appliances has increased by 6.65% compared with the same period last year, providing a satisfactory result for transformation and upgrading.
“In the future, business opportunities will be transferred from offline to online, from off-link to on-link and from the Internet to the cloud. Eventually, production and market resources will all concentrate on the cloud. Cloud business cluster has become an inevitable trend of development.” Relevant responsible person of CASIC stated.
From launching the first industrial Internet platform “CASICloud” of China to forming the “cloud business cluster” via CASICloud’s cloud marketing platform nowadays, and from “everyone can do manufacturing” to “everyone can do marketing”, CASIC has made “clouding” a new technical means that is relied on more and more in production, manufacturing, and sales marketing, and has set a benchmark for information-based construction for central enterprises.
