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On August 27, CASIC held the promotion meeting for Cloud marketing to report the progress of Cloud marketing and the construction of Cloud marketing platform, discuss the problems encountered in the work and to deploy subsequent work.
Gao Hongwei, the Chairman and Secretary of Party Committee of CASIC, Wei Yiyin and Chen Guoying, members of Party Committee of CASIC and Deputy General Managers, relevant officers of the headquarters as well as main officers and officers in charge of subsidiary companies attended the meeting.
According to the report, since the operation of Cloud marketing platform, all departments have actively given publicity to and implement marketing businesses. By 18:00 on August 26, totally 30963 employees of the headquarter and 23 subsidiary companies have registered as Cloud marketers, and the 23 subsidiary companies have launched 1706 subject matters in total. Two transactions between Nanjing AEROSUN-MORITA Environmental Protection S&T Co., Ltd. and Beijing Aerospace Cloudroad Co., Ltd. under CASICloud have been concluded so far. The contracts have been completely performed, and the commission has been issued, demonstrating that the whole process of Cloud marketing businesses has been standardized.
It is pointed on the meeting that there are still some problems of Cloud marketing business, including the unbalanced progress of registration by all companies and the launch of subject matters, confusion of some employees on the implementation of rules for Cloud marketing business and the demand for further optimization of functions of Cloud marketing platform. It is required to deepen the understanding and enhance the organization and leadership to turn Cloud marketing into initiative activities of the cadres; it is required to well organize all work aiming at “selling out”; it is required to assume the possibilities to ensure the issuance of commission for Cloud marketing; it is required to enhance monitoring to properly guide and supervise the process; it is also required to strengthen the support to provide satisfactory technical support and service.
In the construction of Cloud marketing platform, Version 1.0 was launched officially on August 1, and it achieves “standard product and standard marketing process”. At present, the construction of platform is accelerated to support external personnel to participate in the marketing of internal products from October 1. Subsequently, major companies of platform application will effectively propel platform registration and application, and major companies for platform operation will continuously improve the usability of platform.
On the meeting, each subsidiary company reported its implementation work of Cloud marketing, existing problems and follow-up measures. They stated that Cloud marketing is a revolutionary transform in the construction of marketing system of CASIC; for problems such as incomplete understanding, insufficient knowledge on rules and deficiency of platform, it is required to enhance the publicity and implementation of Cloud marketing, improve the marketing awareness of staff and accelerate platform construction and product update for successful Cloud marketing.
Gao Hongwei pointed out that, by technological means, Cloud marketing changes the products of CASIC into commodities, revenue and profit, and it is helpful to realize the planned annual operation goals by proceeding Cloud marketing based on good performance in current work. CASIC is undergoing an immature and critical period of transformation, upgrading and the second startup. Cloud marketing is an important content for transforming the economic growth mode and adjusting industrial structure.
For subsequent work, Gao Hongwei put forward 10 requirements: 1. Link Cloud marketing with total wage and consider it as one of the sources of wedge increase; 2. Provide complete software and hardware facilities for Cloud marketing as possible to ensure formal work oriented to whole society from October 1 this year; 3. The concerned departments and companies shall be assigned according to their possibilities to proceed Cloud marketing; 4. Relevant companies in charge shall provide adequate technical support and guarantee for Cloud marketing; 5. Companies shall prepare on-line products and provide after-sales services to meet the demand of users for products and services; 6. Link Cloud marketing with annual working goals, and relevant departments shall allocate the tasks reasonably; 7. The deployment of server nodes, query of functions and the work in other aspects shall be optimized rapidly by endeavoring all efforts; 8. The marketing modes of CASIC and optimization of supply chains shall be incorporated into annual appraisal items, and relevant departments shall accelerate its implementation; 9. Ensure information security and confidentiality as well as properly avoid confidentiality problems of network platform and products; 10. The service module of customized products on the platform shall be launched at the end of this year, and the engineering module shall be ensured to be launched on April 1 next year.
(Reported by Zhao Cong; Photographed by Li Shupeng)
